Menu engineering

Analysis of market
Main principles to take into consideration for the menu of a newly set up restaurant
Target clientele – concept of the menu correlated to the concept of the hotel / restaurant
Reviewing and analysing an existing menu
BOSTON analysis applied to menu engineering
Redesigning the menu
Cognitive pricing of the menu.

By the end of this course participants will be able to understand and apply the following:

What is market analysis, the main factors to be taken into consideration when conducting market analysis, the purpose of market analysis.
What principles you should take into consideration when you set up a menu for a new restaurant in order to attract your targeted clientele.
What is BOSTON analysis and how it can help you to improve and maximize the profitability of your menu
What is cognitive pricing and how it can impact the profitability of your restaurant

Delegates profile:

The training program will be held for minimum 10 participants , and for maximum 15.

DETAILED SEMINAR COSTS

SEMINAR PROGRAMME